My goal for 2018 is to become more responsible as a consumer of makeup and clothing.
For makeup specifically, I would like to completely stop supporting brands that test on animals (Goodbye NARS, L’Oreal and Maybelline). More than that, I want to implement a personal rule of trying to convert 80 per cent of my makeup, skincare and haircare products to non-toxic, vegan options. This is important to me because I want to feel good about the things that I am putting on my skin and not worry about how or what they are made of.
I didn’t set my goal to completely change over to non-toxic beauty because I want to set myself up for success with this resolution. I am leaving myself room to still experiment with other cruelty-free brands at Sephora that I love. I find that the non-toxic beauty world has a lot of amazing products for natural-looking makeup, but they don’t necessarily cater as much to glam looks.
As a result of this, I will be creating a new section on my blog devoted to non-toxic beauty reviews.
During this year, I would also like to stop relying on fast fashion brands like Forever 21 and Zara to build my wardrobe. Yes, it is affordable and trendy, but it is so bad for the environment. Instead, I would like to try to support eco-conscious, ethical brands. Realistically, the cheap clothing items I get from Zara usually only last a season or two anyway before they fall apart anyway. I plan to invest in better quality pieces that are ethical and will last longer. I am also going to try to thrift more as a cheaper alternative to sustainable shopping. Once again, I plan to follow an 80/20 rule for this.
During 2017, I spent a lot of time researching and educating myself about the conscious consumption movement. I feel that there are so many important factors of it including environmental hazards, ethical standards for workers, and health concerns for consumers. I feel passionate about trying to make this change and am confident that this year I will actually be successful in making this goal a reality.