A Look at Givenchy’s Weird (and Wonderful) 90-Degree Mascara Wand

*This product was sent to me for the purpose of review

Givenchy is known for the unique way in which the brand simultaneously evokes boldness and subtlety in everything that they do. Givenchy Beauty is the exact same way.

The brand recently launched yet another mascara that features a unique applicator (remember the one that looked like a flail, aka those Medieval weapons that look like a spiky ball on a chain). The new design promises similar claims of precise application on every single lash.

The Noir Interdit Mascara ($38) looks luxe and posh from the outside. The sleek black packaging features a textured strip down the center of the tube, lined with a silver border. The unexpected part – the boldness if you will – comes from the wand, which bends with ease at a 90-degree angle.

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The Wand

The irregular shape helps to lift and curl your lashes as you apply the product. When the wand is bent, it allows you to get right into the inner corner of your lashes. The unique shape will help prevent you from accidentally getting mascara on your eyelid (and the emotional breakdown that follows that kind of makeup disaster). If you want to use it on your lower lashes, the great thing is, the wand works just as well when it is straight.

Application

The wand itself is a one-sided, dense, plastic brush that separates, lifts and lengthens. The one thing that I will warn is that if you are the type of person (like me) who wiggles your mascara into the root of the eyelashes for more volume, it does not feel pleasant with this brush. The first time I applied it, it felt like I had stabbed myself in the eye. The bristles are hard and plastic which makes them great for preventing clumps, but not so much for building up volume close to your eye. The formula of the mascara is more on the dry side, and has a thin consistency. I really enjoy this because I find that it helps to coat my eyelashes better. It is ideal for people who are looking for long, separated lashes.

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Fragrance

I have never in my life met a mascara, that didn’t smell like…you know…mascara. This product has a floral fragrance which I personally like, but it may not be everyone’s cup of tea.  I was a little bit nervous that the perfume contained in it would irritate my eyes, but I haven’t had any issues.

Final Thoughts

There is a learning curve with this mascara, which is a little bit odd, but it is just because it is so different than any other product on the market. The more that I use this product, the more I fall in love with it. I think that the applicator actually does make a difference because it helps to curl your eyelashes upwards as you apply the mascara. I’m not going to lie, I also like how beautiful it looks sitting on top of my vanity. If you are in the market for luxury mascara, I would definitely recommend this one.

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2 Comments

  1. Tigritsa

    This is definitely a unique mascara! I’d be really curious to try it out but not for the price. I always wiggle my mascara brush at the root too and usually have the eye poking problem with the spikier bristles!

    Like

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