Pantone’s 2017 Colour of the Year is Ugly as Hell

Let’s all stop pretending to like Pantone’s 2017 colour of the year. It’s ugly.

On Dec. 8, the company revealed this year’s colour – “Greenery” – a yellow-based green.

Some people are comparing the colour to nature or Granny Smith apples. I look at it and see Shrek, or the hideous Crocs I owned in the fourth grade.

“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn amid a complex social and political landscape,” said Leatrice Eisenman, executive director of Pantone Inc.

Throw in some hot pink and we are back to the aesthetic of every middle school girl in 2006. We all had a friend with an accent wall this colour.

The colour was chosen to represent nature, as well as the concepts of rebirth and unity. The message is lovely, but to be honest the shade reminds me of money, greed and jealousy.

Or Kermit memes.


Or marijana.

I love green as much as the next Irish girl. Not to boost myself, but I would argue that I am a part of the small fraction of the population that actually looks nice is green. That being said, I would honestly prefer a bleak grey to reflect the nature of the world.

Since 2000, Pantone has released a yearly colour to reflect the social climate of the world. These colours are represented in fashion, architecture, interior design, food and more.

Last year’s “Serenity” and “Rose Quartz” were chosen because of blurring gender roles and dynamics. Those were pretty. Remember how cute we all looked in spring wearing beautiful pastels? Well this year we are going to look like walking green screens.

What do you think? Is “Greenery” going to unify us as a world and restore the hope in our little hearts?

by Heather Stewart @heatherstewart7

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